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Overseas Market Development

Overview

The Korea Road Association (KROAD) carries out a support program for Korean road related companies for overseas market entry and provides information on the road market and technology trends to efficiently expand their foreign business.

Business Matching Program

The Business Matching Program is an easy and highly relevant way to meet potential Korean partners and expand your business. By inviting foreign buyers and government officials, the Korea Road Association (KROAD) organize a 1:1 business matching program based on the buyer’s stated interest. The official invitation letter will be sent to only the registered buyers on our online registration system. And based on the registered information and stated interests, buyers will be paired with 175 member companies of the Korea Road Association (KROAD) and other qualified companies in Korea. Main topics: Design, Construction, Consulting, Road Safety Facilities, ITS, etc.

Road Transport Exhibition

Participation in an international exhibition has become one of the major means for companies to enter international markets and to build an international network. In order to promote the international trade of Korean companies, the Korea Road Association (KROAD) participates in various international road transport exhibitions, such as Intertraffic, Gulf Traffic, etc., by holding the Korean pavilion. For participating Korean Companies, the Korea Road Association (KROAD) provide funding and supporting services and has opened the Korean National Pavilion to exhibit their products and hold business meetings with global clients.

Information Provision

As a liaison between Korean companies and foreign businesses, the Korea Road Association (KROAD) constantly collects and provides useful road information such as road statistics, new technology trends, project information, etc., in order to support Korean companies’ overseas market entry. Staying connected to trends and interest in the road industry, KROAD established a directory of books of Korean companies and built a global partnership with PIARC, REAAA, IRF and road associations worldwide.